The swimsuit issue

With summer well underway, most of us have been obsessing about our swimwear for at least the past 6 months. Immediately following the winter holidays, in fact, women start considering the diet regimes to attempt in hopes of attaining the impossibly perfect bikini body.
Here's one less thing to worry about: forgetting you suit while on holiday. There's no need to go skinny dipping if you're staying at The Standard Hotels, where bathing suits are on hand poolside, from a vending machine. Quicksilver has partnered with hotel chain to sell a line of boardshorts ($75) and bikinis ($84) for the forgetful.

"We decided to collaborate and make something cool as well as useful for Standard guests. Our core product is boardshorts, and The Standard hotels have pretty notorious pool scenes, so swimsuits made a lot of sense," Quiksilver's Joshua Katz tells WWD.

“This is a 24-hour customer, and a lot of times they might not have a swimsuit but want to take a late-night swim, after the hotel’s boutique is closed,” Katz said. “We are very much interested in new and progressive ways of reaching our customers.”

There are four different swim trunks and just one basic black bikini for the ladies (I guess boys are more forgetful).

With an $84 price tag, inconvenience doesn't come cheap, but -now that we're all past caring about how skinny we look in our suits and have moved on to perfecting that line-free allover tan- it's time to cash in on the swim suit clearance sales.

The past few summers have seen the revival of the retro one-piece suit, while popular runway trends like ruffles and 80s neon leaked into swimwear as well. Below is a mini look book (all on sale!), but you can also find great suits at discount stores like Marshalls and T.J. Maxx.

J.Crew ($29.99 each)

Macy's ($65.80)

Target ($29.99)