Lady GaGa to launch 'Pants' Fashion Line

Ironic doesn't begin to cover it.
The Mirror is reporting that the Just Dance singer, 22, is in talks to launch her own line of ... can we call them pants if they are actually see-through leggings?

"I can't wait to do my own line. It's definitely something I want to do in the next year as I do have my own style. I'm already talking to my boy Akon about it."

What does Akon tell the pants-less pop singer?

“People dissed her because of the way she dresses, but she’s hot. Everyone wants to look like her. She’ll walk around in London in her underwear and you watch, everyone will catch on.”

Photo: NBC, Getty Images, Newscom

Thank God London is experiencing their heaviest snowfall in 20-odd years. Please, London, keep your herringbone trousers on! Could you imagine seeing anyone shimmy down the street in those stockings?

The Yonkers, New York native developed her eclectic style sense while working the New York club scene, where she often shared the stage with drag queens and burlesque dancers. From bows of hair and giant crystal-encrusted leotards to bleach blond locks and a legging collection to give Lindsay Lohan a run for her money, Lady GaGa's fashion certainly has some interesting mass-production potential.

I hesitate to do this, what with Halloween so far away, but if you're interested in channeling the Lady GaGa look try these stores:
You can find some leotard options at the Danskin Factory Outlet in Rehoboth, The Dressing Room in Newark, or American Apparel at King of Prussia. TJ Maxx and Target both have piles of tights and stockings on sale. Unfortunately, you are on your own trying to recreate those crystals.

Green is the New Black

The green craze has been running rampant since its inception in a Hollywood marketing office a few years ago (of so my theory goes).
In the fashion industry, green equals green (dollars that is). There are those designers and companies taking careful stock of their environmental impact, making sometimes costly changes to their production system, while the big chain stores go on mass producing cheap clothes. The unfortunate side effect being it seems that only the wealthy are capable of saving the environment. (Over the past few months, McDonald's is one of the few 'recession-proof' companies. Anyone else notice the uncomfortable parallel between cheap food and cheap clothes?)

"It's a catch 22," says Alice Demirijian, Director of Fashion Marketing at Parsons at The New School. "To be truly sustainable is to buy less." Designers are well aware they need to educate consumers to make a business out of sustainable fashion. Not only do they need to differentiate themselves from other green designers (especially from eco-posers), and spread the word about the virtues of greening the industry, they also need to compete with non-eco-products, which tend to be more reasonably priced. This is why marketing is key for these labels. But there is a difference between informing customers and outright fibbing about environmental claims, also known as greenwashing. According to many environmentalists and critics of this practice, marketers often employ tactics that paint products greener than they actually are. -Fast Company
To be fair, some of the pricier green options are due to the company going green in a big way, like only buying organic cotton of wool from free-range alpacas. A more practical approach would be simply re purposing recyclable materials or that bolt of unused fabric from two seasons ago. Here are some Very creative examples.


Here's the reality check: You can shell out for a top from Banana Republic's green line that debuted in Spring 2008. Both the product and the packaging have been made form sustainable fibers and the store itself is using energy-efficient light bulbs. Banana Republic is know for it's classic styles, so it could be a green purchase in that you will wear it for years. Or you can swing by your local thrift store and go rack-diving for a 'vintage' piece. Recycling clothes is the obvious green solution, with no manufacturing or packaging involved. It's all about finding a shade of green that will fit your budget.