According to an interview with the Daily Mail, British hairdresser Brian Coombes, 32, went through several designs before the simplest idea, in the form of a plastic cup prototype attached sideways on the end of a hairdryer, proved to be the most effective.
The hair is placed into the tube and whipped about by hot air from the dryer, and swirls around itself, creating ringlets that can then be tousled into natural-looking waves.
Mr Coombes said: "Whenever anyone sees it they are amazed it hasn't been thought of before.
"It really is quite a simple design and it doesn't damage the hair like straighteners which can be used to curl too. It just gives it a nice, soft look."
Using this device looks just as time-consuming as straightening your hair, but you give off the impression that you just rolled out of bed. There's another beauty conundrum.
I can't help but notice that if you were to leave you hair at step 3, you'd have a lovely head of dreadlocks. I bet Hot Topic would hardly be able to keep them stocked.
The Spin Curl doesn't appear to be sold in stores in the US, but is already marked down online.
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